Social Media & Community Management
In his 2008 book “Tribes: We Need You To Lead Us,” Seth Godin speaks to the power of creating, organizing, serving and leading “a Community,” such an effective strategy that the industry’s emerging new job is often called “Community Manager.” Deliverable is the strategy and implementation of Community-Building, a far more extensive activity than simply updating a Facebook.com, LinkedIn.com or Twitter.com account. In fact, entire suites of SaaS software have emerged to serve this niche, which we’ve been using for a decade on behalf of our Clients.