Like an MD developing a “treatment plan,” based on “the work up,” objective of a great Strategic Organizational, Business, Product or Market Plan is to “plan your work,” so that in your execution, you can “work your plan.”
Deliverables of a Strategic Marketing Plan are a Written Report, supporting by Briefing and Counsel to the Client, of critical insights driven by the Organization’s Business Objectives, among them:
- Targeted Audience(s), including Centers of Influence (COIs) and Opinion-Leaders;
- Desired Behaviors;
- Creative Strategies and Tactics that will move the Client Organization along the continuum from Awareness, to Engagement, to Behavior Change that leads to Success.
Both Strategic and Tactical, Digital Marketing is the essential new frontier of Branding, Marketing and Business Development over the last decade. Its goal is larger than Awareness, embracing Engagement and Relationship Building. Deliverables from our Firm is a Digital Marketing Strategy and Implementation that transitions a Client Organization to the front of its category.
Strategic Communications really is the “higher level” umbrella term for use of the disciplines (e.g., digital / web, “earned media” PR, “paid media” advertising, targeted marketing, etc.) and the construction of messaging based on insights into the Targeted Audience(s) that moves the Client Organization from where it is to where it wants to be. Deliverable is the well-detailed and well-thought out plan that accomplishes that.