Fire = Program Execution puts “the Tools” in “the Tool Kit” and uses them!
Today starts for many Organizations with its “Branding”, usually both the Visual Logo / appearance as well as the WebSite. It grows from there with the array of Marketing and Strategic Communications tools that moves along the Targeted Audience(s) from where they are to where the Client needs them to be in order to achieve its mission, among those:
Deliverable is the Brand supported by a well-designed Logo, which when well-executed is the first (important) thing many people see. We are the guardians of your visual identity, taking great care to make sure that each element – colors, shapes, typography, and yes, the logo – is compelling and consistent across all environments. Graphic design and branding are inextricably linked. Aesthetics mean nothing without a solid strategy, and a solid strategy means nothing if it can’t be expressed.
(9) Web Design:
Deliverable(s) in an Effective Website Design is a far more complex task than the simplicity of the words, “web design”! The process for a well-done site is strategic from a business point-of-view, challenging from an effective copy-writing point of view, creative in “the look and feel” of the site, and a technical accomplishment.
Credibility and Thought-Leadership positioning are the deliverables of an effective and well crafted “earned media” PR strategy. Well-counseled, created and executed, for “the right Client,” it’s like turbo-charging a vehicle to the front of the pack. The Firm’s award-winning founder and leader is the former elected global and national president of the Industry’s professional society, akin to a local MD heading the AMA or a local Attorney heading the ABA.
“Share of mind” that moves the needle on Awareness to familiarity and interest are the deliverables of an effective and well crafted “paid media” advertising strategy, where the critical variables are in the creative execution as well as the media buying decisions of targeted audience(s), timing and call to action.
In his 2008 book “Tribes: We Need You To Lead Us,” Seth Godin speaks to the power of creating, organizing, serving and leading “a Community,” such an effective strategy that the industry’s emerging new job is often called “Community Manager.” Deliverable is the strategy and implementation of Community-Building, a far more extensive activity than simply updating a Facebook.com, LinkedIn.com or Twitter.com account. In fact, entire suites of SaaS software have emerged to serve this niche, which we’ve been using for a decade on behalf of our Clients.
“A picture is worth a thousand words” is a wise old adage, perhaps originating with Norwegian playwright Henrik Ibsen (1828-1906), that emphasizes the power of Visual Communication. In today’s social values, where a perceptual sense of “feeling” escalates in importance due to empathy, the power of Visual StoryTelling increases. Our firm’s talent includes award-winning film-makers.
Leadership Positioning and Client Service via Event-delivery, including Webinars, escalated in importance as a result of the 2020-21 Pandemic, is an increasingly important tool in the Branding, Marketing and Business Development tool kit. Our firm has integrated that effectively in our planning and implementation.
(15) Writing & Publishing:
In fashion since goldsmith Johannes Gutenberg invented the printing press in German around 1440, starting the Printing Revolution, writing, printing and publishing – whether via “hard copy” or in the digital environment – never has been more important. Our firm’s founder has been “an architect of words,” and writing and publishing has been a critical part of his work, and the Firm’s, for a half century.
Deliverable is the design and implementation of an effective awareness-building and engagement-promoting Blog, delivering value by reach and frequency to its audience and value-building content.
Deliverable is the design and implementation of an effective awareness-building and engagement-promoting Podcast series, delivering value by reach and frequency to its audience and value-building content.
(18) Event Management:
Deliverable is the design and implementation of an effective Event program that builds engagement via personal and professional interaction with critical Stakeholders.