For many Clients, building insights and understanding, via the asking and answering of questions, a critically important variable in the Ready-Aim-Fire of Strategy and Execution. Expert-MarketingAgency.com has “a broad array of Tools in its Research Tool Kit,” among them:
Deliverables of Web Analytics / Brand Analytics in understanding and optimization of Web Usage.
Deliverable of Web Analytics is the understanding and optimization of Web Usage with Business / Market Insights, based on the measurement, collection, analysis and reporting of web data. Moreover, it’s a tool for business and market research, to assess and improve the effectiveness of a website. Web analytics also help companies measure the results of traditional print or broadcast advertising campaigns.
Deliverable of Search Engine Optimization (SEO) is the improvement of the quality and quantity of website traffic to a website from search engines.
because it targets (unpaid) organic or natural traffic (vs. pay-per-click traffic). Our Firm works with the industry’s leaders in SEO Consulting.
(3) Focus Group Research:
Deliverables are the insights that unlock Behavior Change and Choice as the critical variables to achieving the organizational objective(s).
Effective facilitation and thoughtful, sound reporting is critical, and some years, this firm has done more Focus Groups than any other provider in its State.
Deliverable of a Market Research or Diligence Study is a written Report, supported by Briefing and Counsel to the Client, that brings together macro- and micro-level insights and understandings valuable to business and marketing planning.
In terms of Research Studies of a Product, a Market, a Business or an Industry, it represents the reasonable steps taken in a comprehensive appraisal of an opportunity that can help inform and guide the strategic problem-solving.