911 Help = Public Affairs / Crisis Management for the Risk and the Pain of the inevitable crisis that the organization and its leaders never before have had to navigate.
(19) Public Affairs: Issues & Crisis Management:
Deliverable of a great Public Affairs plan is – beyond the immediate needs of the Organization’s clients – understanding the larger arena of its Stakeholders, as well as their needs, wants and values, plus their intersections with the Client, and developing a plan and advocacy that advances the Organization’s interests. Failure to do that increases “the Risks” the Organization faces, some of which may be fatal to an otherwise healthy organization. A “Risk Audit” is an important tool to start.
(20) Reputation Management:
(21) Crisis Management:
“I always kid Sam that I keep his number right here on my phone under 9-1-1,” one of the country’s highest compensated University presidents once said, adding, “And I really do!” Deliverable in addressing a crisis is Strategic, based on knowledge of the organization, but it benefits from the skill set, “helping navigate where there are no obvious navigational markers!”