Expert Marketing Agency
Branding, Positioning, Marketing & New Business Development
Expert-MarketingAgency.com is a Full-Service Marketing Agency focused on helping Client Organizations grow via Branding, Positioning, Marketing & New Business Development.
The global Agency, headquartered in Wilmington, DE, is a core part of Expert-Nation.com, one of the world’s oldest and largest “expert companies,” with more than 1,500 Subject Matter Experts (SMEs) across all 50 USA states and 20 countries.
The Firm’s principal – a DuPont Company External Affairs veteran strategic communications executive — brings more than 40 years of experience to the strategic and tactical issues about creating strategic communications with a Client’s important stakeholders that help the Organization achieve its objective(s).
Expert-MarketingAgency.com is a Vietnam-era US Army Veteran-owned firm.
Unlike many Marketing Firms that sell only “a pretty brochure” or a “creative website,” Expert-MarketingAgency.com features a comprehensive Strategic Marketing & Business Development Process. While some Marketing Firms set out to create a mystical approach around Strategy, we simplify it to asking and answering three major questions:
- Where are we?
- Where do we want to be?
- How do we get there?
Not unlike the Physician who orders tests and asks questions, then develops and implements a treatment plan, our professional model is similar in helping businesses and organizations achieve their mission, and their potential.
Focus is a “Ready-Aim-Fire” approach that improves execution, reduces costs and maximizes opportunity, where:
Ready = “Framing the Issues” Research, Triangulation, Calibration
Aim = Creative Problem-Solving and Plan Design
Fire = Execution of the Plan, with in-progress Adjustments
Ready = Research
For many Clients, building insights and understanding via the asking and answering of questions is a critically important variable in the Ready-Aim-Fire of Strategy and Execution. Expert-MarketingAgency.com has “a broad array of Tools in its Research Tool Kit,” among them:
(1) Brand Analytics / Web Analytics
(2) Search Engine Optimization (SEO)
(3) Focus Group Research
(4) Market Research & Diligence
Aim = Strategy / Planning / Program Design
Like an MD developing a “treatment plan,” based on “the work up,” objective of a great Strategic Organizational, Business, Product or Market Plan is to “plan your work,” so that in your execution, you can “work your plan.”
(5) Strategic Marketing Planning
(6) Digital Marketing Planning
(7) Strategic Communications
Fire = Program Execution
puts “the Tools” in “the Tool Kit” and uses them!
Today starts for many Organizations with its “Branding”, usually both the Visual Logo / appearance as well as the WebSite, and grows from there with the array of Marketing and Strategic Communications tools that moves along the Targeted Audience(s) from where they are to where the Client needs them to be in order to achieve its mission, among those:
(8) Branding & Graphic Design
(9) Web Design
(10) “Earned Media” Public Relations (PR)
(11) “Paid Media” Advertising & Media Buying
(12) “Social Media” & Community Management
(13) Visual Communication: Video & Web
(14) Webinar Planning & Production
(15) Writing & Publishing
(18) Event Management
911 Help = Public Affairs / Crisis Management
for the Risk and the Pain of the inevitable crisis that the organization and its leaders never before have had to navigate.
(19) Public Affairs: Issues & Crisis Management
(20) Reputation Management
(21) Crisis Management
SMB “Bundles” = Contractor / Entrepreneurial Start-Up
for Entrepreneur / Solopreneur / Professional
(22) Small Business Bundle
Founder = Sam Waltz
is the former elected global / national president and CEO of the External Affairs Industry’s Professional Society, akin to a local MD heading the AMA or a local Attorney heading the ABA. An award-winning professional, executive and leader, he formed the predecessor firm Sam Waltz & Associates Communications & Business Counsel (to Expert-MarketingAgency.com) upon his early out from the DuPont Company’s External Affairs function. He is both Accredited (APR) and elected a Fellow PRSA.